The Bottom Line is Betrayal
5th Edition, 2006, ISBN: 0-759-36482-6by
An Educational Novel: For use in Accounting, Business, and Economics Classes
Katherine Taken Smith, Business Author
D. Larry Crumbley, LSU
L. Murphy Smith, Texas A&M UniversityAdd some adventure to your class through a fictional business novel which delves into the operation of a multinational corporation and whose characters demonstrate practical applications of business concepts. The Bottom Line is Betrayal will help your students better relate to accounting and business issues facing multinational business firms. Students will see how business skills and technology are used to solve problems such as increasing sales, improving accounting procedures, safeguarding computer information, and analyzing the international market and general economy. In addition, the student will encounter espionage, white-collar crime, and betrayal. A representative student quote: "The novel is a clever way to reinforce what we have learned in our class in a more relaxed and comfortable setting. The novel, at times, was difficult to put down."
Application: Using the novel in your class is easy; simply make it a reading assignment. If you want to do more, optional assignments are included in appendices at the end of the book. The novel is ideally suited for an Introduction to Business course but may be effectively used to supplement any business course on issues associated with international trade and information technology. The novel also shows how diverse business fields, accounting, economics, finance, management, and marketing, work together for the overall success of the firm.
Characters: The story centers around three principal characters who are employed by Coca-Cola, Inc.: an overseas marketing specialist, a business professor, and a student computer whiz. They work as a team to resolve a dangerous mystery.
Authors: Dr. Katherine T. Smith, Business Author; Dr. Murphy Smith, Texas A&M University; and Dr. Larry Crumbley, LSU.
How to Order: The book can be ordered from Thomson Corporation at Tel: 800-355-9983, Fax: 800-487-8488. In Europe, orders may be placed at Tel: 44-207-0672500 (UK). The book is also available online (http://e-catalog.thomsonlearning.com/150l/).
Links:
Places in the Book
Special Topics Related to the Book
Back to Educational Novels
Accounting Websites
Quotations on Ethics
Dr. Murphy Smith's Homepage
About the Authors:
Dr. Katherine T. Smith
Dr. Murphy Smith
Dr. Larry Crumbley
Email Dr. Murphy Smith
